TechShop’s Models and Lessons

The Maker community was rocked last week with the news of TechShop’s closing.  It was a sad day for many – especially for those whose lives were profoundly changed by the innovative makerspace.

TechShop is a for-profit makerspace that had 10 facilities across the country.  We’ve often referred to TechShop as a proven model, and a reference point for building our own makerspace.  Does this closing change our ideas or our model?  Not really.

With any company like TechShop, there are lessons to be learned.  In CEO Dan Woods’ words: “In hindsight, we invested too many years and too many dollars trying to prop up the wrong business model.”  From his announcement:

“As we examine our success, we must also examine our failures. A for-profit network of wholly owned makerspaces is impossible to sustain without outside subsidy from cities, companies, and foundations, often in the form of memberships, training grants, and sponsored programs. This kind of funding is readily available to non-profits, and very rarely an option for for-profit enterprises.” 

They attempted a pivot: the goal of TechShop 2.0 was to help non-profits, corporations, and universities launch and operate their own makerspaces.  It was too little, and too late.

Interestingly, several of the comments Dan made in the statement belied what we feel are the keys to a more viable model.

“…the very first TechShop location in Menlo Park. It was a scrappy space filled with used equipment and wildly creative makers.” One of the biggest takeaways from our visit to the Artisan’s Asylum a few weeks ago is that it’s a “co-op” at it’s very core.  The face of the Artisan’s Asylum is the member volunteers who keep the place running.  It doesn’t belong to the staff or management, it’s truly a co-operative organization.  When asked how they manage the volunteer staff, the guide simply answered “it manages itself, for the most part”.  Volunteers get breaks on various fees and services, but at the core, they’re doing it because they believe in the community and want to help make it work.  Their core guiding principle?  “Don’t be an asshole”.

Can this sort of a community be built within a for-profit framework?  We don’t think so, and it seems that the TechShop trajectory proves that out.

Even the very first TechShop, for all it’s “scrappy” personality, was funded by several million dollars.  Our first tool-up expense projection is more like $250,000 with another $100,000 for build-out to get a basic working, well equipped shop, and that’s assuming all-new equipment without considering used or donated tools.  Those kinds of numbers are a lot easier to pay back.  When you consider TechShop had 10 locations, that multiplies out to a hole of a huge load of cash.

Going back to the statement quoted above, “A for-profit network of wholly owned makerspaces is impossible to sustain without outside subsidy from cities, companies, and foundations, often in the form of memberships, training grants, and sponsored programs.”  This is our main motivation for creating a makerspace as a non-profit 501(c)3 corporation.  Donations from individuals are tax-deductable.  Grants, loans and awards are available that aren’t to a for-profit corporation.  Corporations are more motivated to donate.  More importantly, working to build The Brickyard Collaborative isn’t about building profits.  It’s about building a vision.

There were a few nuggets of inspiration from Dan’s release as well.

“As a veteran myself, I’m proud to say that TechShop also provided membership and training to over three thousand returning veterans. This program enabled veterans to develop skills and experience — preparing them for jobs in advanced manufacturing and helping dozens of vets to launch their own companies.”

Retraining for veterans, as well as retired and laid-off workers from Lynn and the surrounding communities is a huge focus for us.  The fact that Woods makes reference to this accomplishment here is really encouraging, and suggests we’re not off-target.

Read the whole statement here, on Make:zine.

Does this closing give us more information on what works, what doesn’t and how to build a successful makerspace?  You bet.  Does it shake our resolve, or make us rethink the effort?  Not for a minute.  If anything, it gives us some assurance that we’re putting together a plan that can work: a non-profit co-operative with a core of solid community involvement, modest and realistic funding goals and an aggressive effort to pursue grant, sponsorship and donation funding.

…and you can be sure we’ll be following the story as more people weigh in on what happened at TechShop.

Keep building, keep making!  Play nice and clean up after yourselves!

 

So, where exactly are we at?

Here’s where we are in the (long and sometimes convoluted) process of building a makerspace, as of 11/18/17.

We have a solid financial projection together, and have incorporated that into a business plan and proposal.  The numbers and estimates are based on what is a substantial track record for existing, successful makerspaces across the country.  This plan, by the way, looks pretty encouraging, bottom-line wise.

We are in conversation with several potential backers, and are pretty encouraged with the prospects.  Several pieces have to fit together to make this happen, and, as a friend is fond of saying, 90% is halfway there.  On the flip side, the initial investment in equipment is significantly less that what we’d expected.

We already have an amazingly large community of people interested in this project.  We have makers, builders, artists, interested from Lynn as well as surrounding communities.  We have local government getting behind the project, and extending all the way to Washington – expect to see more about that soon.  Local business associations are catching wind of it, and they understand the considerable impact of a project like this on the local economy.

We’re working on what could be a remarkable space, right in the heart of Lynn’s downtown.  There are a lot of things at play there, so we’re expecting a few months before we know anything for sure, but everybody who’s involved seems to be invested in making it work.

We’re getting right into the holiday season, so everybody’s time is short and schedules are packed, but we’re trying to put an informal “meet-and-greet” together so we can all get our heads together and work out details as a community.

As you can see, we have a URL and a website now, as well as some social media, and we’ll be building on that as we go forward.  Don’t hesitate to send a note if there’s something you feel is missing!

Honestly, we don’t have a target date to open yet, there are just too many balls in the air right now, but as soon as we do, you’ll find out about it here!

Keep building, keep making!  Play nice and clean up after yourselves!

 

What is a MakerSpace?

The idea of a MakerSpace centers around group ownership and support of tooling and technology that is out of reach of the average individual. One of the very first MakerSpaces, the Artisan’s Asylum, started between three friends in a dorm room at Olin College as a way to pool resources. (The Artisan’s Asylum is now a self-sustaining, 40,000 square foot fully equipped facility in Somerville, MA and has inspired the formation of several other startup and shared resource facilities.)

The core of the MakerSpace model is to enroll members, for a monthly fee, who in turn have access to workspace as well as tools and technology available, after short introductory certification classes (depending on the complexity of the equipment). A member can rent storage space, as well as more permanent studio space at what is generally slightly less than market rates for similar spaces. Classes in technique and specific tool use are available to both members and non-members.

MakerSpace facilities mirror the needs and interests of the community. Most MakerSpaces feature fully equipped wood and metal shops, electronics labs and rapid prototyping shops with technology like 3D printing and molding. Often the spaces will host printing facilities, textile studios, traditional crafts and sculpture studios – even bicycle shops. Imaging, in the form of digital photography, traditional photography, scanning and output are also common offerings.

Beyond simply individuals who need shop or studio space and facilities, MakerSpaces are also populated by small, startup businesses that need extended facilities but need to keep their development overhead low. Corporate memberships, often offered in bulk and at a discount, allow larger companies to foster a “sandbox” culture among their design staff, as well as provide software and equipment the company doesn’t have to purchase. For any company trying to develop a prototype, the MakerSpace model allows a profound cost advantage over more traditional solutions – one example was of a startup developing what would become a successful product, able to prototype the design for $2500. The original estimate for the same prototype through an outside vendor was $250,000.

Possibly the most successful for-profit models of the MakerSpace idea is TechShop. TechShop is well established in several locations across the country, and has a proven formula that is a viable reference for creating a MakerSpace model.